Customer survey Nolte is Germany’s most popular kitchen brand

Nolte Kitchens has been named as Germany’s most popular kitchen brand following a survey conducted by German Institute for Service Quality (DISQ) which was published on 20th January 2015 and carried out for TV channel n-tv. 1,252 owners of branded kitchens took part in this open survey, which was carried out between 7th October and 9th December 2014 via an online panel. Assessed was satisfaction with the brand chosen via looking at product quality, range, prices, warranty/guarantee as well as image. Nolte Kitchens scored an overall “good”. Alma and Poggenpohl became 2nd & 3rd respectively.

A brand had to be mentioned at least 80 times to be named in the survey. This way, eleven manufacturers were listed; the rest came in under “others”. In alphabetical order, these were: Alma, Alno, Bulthaup, Häcker, Ikea, Impuls, Nobilia, Nolte, Poggenpohl, Schmidt and Schüller. Nolte Küchen was mentioned by 88 interviewees – more often than competitors Nobilia and Häcker, who received 80 and 81 votes respectively.

Scoring an overall ‘good’ rating, Nolte Kitchens also came out on top ahead of Alma and Poggenpohl for its product range – achieving a 91% positive rating – and quality of materials.

Nolte also achieved an 87% positive rating in terms of warranty/guarantee and was ranked second place after 53.4% of participants indicated they were ‘very happy’. Customer ratings for its prices were also above average, while it came fourth place for brand image after being seen as the ‘most likeable brand’.

Looking at the overall survey results, product range was indeed the area receiving the best results in terms of customer satisfaction. 90% of the participants gave a positive judgment here. Design and functionality, two aspects belonging to product quality, also received positive appraisal, with 86 and 81 % respectively. Warranty/guarantee got 87%. Value for money was seen as the crucial factor by customers when deciding for a kitchen brand (38.7%). Also important were an attractive price, a large product range and high product quality (about 26% each). None of the brands mentioned reached a “very good” in terms of price though. Most customers had bought from a specialist retailer (64.1%). Almost 98% of the participants would buy their next kitchen from the same brand. Nolte Küchen even reached 100 % here.

Nolte Kitchens’ CEO Andreas Kuipers was delighted with the results: “To have come first in this survey makes us proud, of course. Our sincere thanks goes to all the customers who have passed the vote of confidence through participating. The result shows that our effort to excel in quality and service is being recognized. It also confirms that we are on the right track with “New Nolte” and differentiating into three product lines.

“The survey once again proves that a wide product range is a major criterion when buying a kitchen.” – added Kuipers.

Source: German Institute for Service Quality (Deutsches Institut für Service-Qualität – DISQ) at the behest of n-tv

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